Why Are UK Retailers So Slow To Deliver Mobile-friendly Content?
Browsing via mobile devices grew by 148% worldwide last year and for retailers and publishers, this represents an opportunity to engage with customers and increase revenues. The new generation of...
View ArticleThe Huge, Hidden Value of SEO: The Extra Sales That Should Be Attributed To...
For years we at Mediarun have been aware of the relationship between an increase in non-brand organic search visits and a direct correlation increase in brand search visits. Using standard tools such...
View ArticleIKEA, Hilton, Prada and J&J Leading The Way In Content Localisation and...
Following the presentation on multi-lingual digital marketing which Mediarun delivered at the London Spanish Chamber of Commerce on October 26th it was very topical to be invited by Transperfect to...
View ArticleWhy SMEs Need To Fight Harder To Succeed in Search
Every year, Google changes or updates its search algorithm up to five or six hundred times. Whilst most of these changes are relatively minor, every few months Google rolls out a “major” algorithmic...
View ArticleGoogle Car Insurance: The Beginning of the End for the Comparison Engines?
As we know, Google launches many products which start free to the advertiser. Many of these fail and disappear into the ether. Successful products however are improved upon and once a vast amount of...
View ArticleSearchLove London: Day 1
Firstly I have got to say what a great event, well done Distilled. This was my first attendance at one of your events and I was thoroughly impressed at the speakers’ ability to make what can be (let’s...
View ArticleThe Art of Kevin Fitzpatrick
On Monday 11th March, we unveiled a set of paintings by the Islington artist Kevin Fitzpatrick entitled SE1. Kevin was a London black cab driver who had completed an arts foundation course after...
View ArticlePayday Comes for Responsive Sites
Responsive design is proving to be a lot more than just a neat way of scaling websites to adapt to the screen of any device they might be viewed on. For sites that have adopted this fluid and...
View ArticleMobile Set to get Mightier
The unstoppable force that is mobile is set to get even mightier this year with a massive increase in the number of people shopping from their smartphones and tablets. Mobile shopping in the UK is...
View ArticleThe Cost of Offering Free Returns- Maintaining Fashion eCommerce Margins
For many ecommerce businesses returns are a significant headache. Retail consultancy firm Kurt Salmon has revealed that from around 50 of its clients the average returns rate for online orders of ‘soft...
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